about the studio
Graphic design is a category of applied art, focusing on a wide range of forms of graphic design inputs into public space. It participates in the formation and cultivation of graphic works in the areas of industry, culture, environment and advertising. For this purpose, it uses both traditional print media and new, particularly electronic, resources. Students will not only obtain required technical and artistic skills, but will also be able to deal with individual study challenges using their personal opinions and their ability to offer an innovative approach and unusual solutions.
The study lies in recognizing the importance and nature of information, in the choice of appropriate means of expression (color, symbol, expression, function, font, hierarchy, image, shape, composition). Attention is paid to the meaning and the information level of a graphic design assignment and related professional responsibilities, as well as the interpretation of an artwork by means of an artistic shortcut. Teaching is conducted through the implementation of surface and spatial compositional exercises, based on the dialogue between area and volume, and mastering artistic area stylization including the integration of knowledge into effective graphic composition with a limited range of colors. Emphasis is placed on coordinated visual style. Graphic design includes a wide range of individual products: signs, visual identity, cultural, social and informational posters, books, newspapers, art books, catalogues, magazines, administrative and economic forms, graphics in architecture, packaging design, etc.
characteristics of the field and career opportunities for graduates
Teaching of the study program Graphic Design and Illustration is carried out in respective studios according to specializations.
Graduates have knowledge within the field of classic and new technical equipment and are able to use it independently or in appropriate combinations. Training obtained can be used according to individual specialization. The graduate can work as an independent creator or as a member of creative teams in graphics, advertising and DTP studios, museums, galleries and other cultural institutions, in educational institutions, public administration, business and enterprise, in web design, animation studios, as art director in a publishing company, to create E-learning, teaching aids, etc. The training can be used to address challenges in public space within exhibition and exposition projects in collaboration with architectural work. Graduates‘ knowledge and experience is evenly distributed among specialized practical skills and theoretical knowledge in the field of art culture and artistic creativity. Graduates are able to use acquired training for their own expression of a belief as well as for an original realization of assignments.
Graduates of this four-year Bachelor's Degree Study Program are well-equipped for practical careers. The most talented graduates can meet the conditions for admission to continue in the Master’s Degree Study Program at the LSFDA, another UWB faculty or any university in the Czech Republic and abroad.
entrance examinations for the above specializations
preparation for the entrance aptitude examination
When the conditions of the admission procedure and subsequent admission to the LSFDA have been fulfilled, students who have successfully completed these courses do not have to attend the same courses again and automatically get the respective credits, subject to specified conditions set by the Higher Education Act.
final state examination
The Final State Examination (hereinafter referred to as FSE) is carried out in the form of a general discussion according to the specified topics, published on the LSFDA website − see Final State Examination, Media and Didactic Illustration, Graphic Design, Comics and Illustration for Children, Book Design and Paper Shaping, Visual Communication, Illustration Graphic Art and Painting.
Parts of the Final State Examination:
- Defense of the practical and theoretical parts of the thesis, which was submitted in advance
- Exam in the theory and history of the field (specialization)
- Exam in the History of Art Bachelor′s Thesis Part of the state exam is to develop and defend the final thesis, which includes a theoretical part and the student′s own work of art.
Part of the state exam is to develop and defend the final thesis, which includes a theoretical part and the student′s own work of art.
Examples of Bachelor′s thesis topics − specialization: Graphic Design
- Design of cultural periodicals
- Packaging design of an industrial product
- Magazine design of technical periodicals
- Book Edition - book of poetry
- Uniform visual style of a bank
- Design of creative materials for a social event
- Design of tourist materials
- Book as a work of art
- A series of posters for a concert season
- Web design of a municipal office
- Information design for a complex of buildings for cultural purposes
Each student has the opportunity to design and submit to the LSFDA Dean for approval their own individual thesis topic.