Studio head: doc. akad. mal. Ditta Jiřičková
Assistant: MgA. Tereza Kovářová

In the studio, we start from the very beginning: a point, a line, a plane, a space... That is the first semester-long task in the first year. Black and white.

By impregnating a plane, a point is created which evolves into a line, a line that structures the plane, two crossing lines create a space, the illusion of a space... The expression of these elements may be organic and spontaneous, or constructed and rational.

Graphic design is an omnipresent discipline that cannot be covered by a simple definition. It oscillates in the tension between the following concepts: Topical or eternal? High or low? Trendy or timeless? We keep moving in different worlds and in different time dimensions at the same time...

Graphic design “is the intersection point between art and communication” (Philippe Apeloig). Its form serves a function, its strong expressive elements evoke emotions. It uses timeless means of expression and poses new challenges in the field of modern technologies. It searches for universally shared values, but allows us to apply individual, subversive approaches at the same time. Graphic design has its iconic stars and lots of excellent craftsmen.

In our studio, we are also concerned with the anatomy of colours; we observe the expression of personally selected themes through the typographic grid to see where image and text are used in artist’s books. We analyse the whole creative process, putting the accent on the clarity of the message conveyed by the final product.

Motion design, web design, emphasis on typography – these are all comprehensive disciplines packed into a three-year long Bachelor’s programme.